Promote your music in China
Let your music be heard by hundreds of millions in China!
Help you connect with millions of listeners in China! Our platform offers comprehensive music marketing solutions, including social media promotion, customized advertising,and market analysis, to help you increase exposure and expand your fan base. join us now and start your music journey!
BE SEEN
Amplify your visibility and elevate your music by strategically positioning yourself across key platforms, collaborating with influencers, and creating compelling content that resonates with your audience, ensuring your sound reaches a wider and more engaged listener base.
BE FOUND
Expand your fanbase in China by actively engaging with local music communities, tapping into trending platforms like Douyin and Weibo, collaborating with popular Chinese artists, and creating culturally resonant content that appeals to diverse audiences.
BE HEARD
Expand your streaming circulation and maximize revenue by leveraging data-driven insights to target high-potential audiences, securing spots on influential playlists, and utilizing cross-platform promotion. By collaborating with content creators, engaging fans with exclusive releases.
Playlist Placement
Our most sold and beloved product! A sure way for seeing how Chinese audience likes your music. Playlist your music on Netease and QQ Music. Boost your music on the most popular streaming services for Western music in China with over 800 million users. Playlists can have tens or hundreds of thousands of followers and tens of millions of streams. You can see instant results in comments and likes. You can also interact with fans by answering their comments.
Localized Promotion
Maximize your presence in China by publishing compelling blog posts across the most influential social media channels, including platforms like WeChat, Weibo, and Douyin. Our skilled native Chinese editors will meticulously translate and adapt your content to suit local cultural nuances, ensuring it strikes a chord with your target audience. By embedding your music tracks and videos directly into these posts, you’ll significantly enhance your exposure, creating a seamless path for Chinese music lovers to discover, engage with, and share your work. This strategic approach will help you build stronger connections and elevate your music’s reach in one of the world’s largest digital markets.
Promote to most popular social media and video channels in China
Douyin is an iOS and Android media app for creating and sharing short videos. Douyin first released in 2016 and grew to one of China’s hottest video app with 600 million monthly active users by 2024.
Bilibili, also nicknamed B site, is a Chinese video sharing website, where users can submit, view and add commentary subtitles on videos. Bilibili is a cultural community and video platform that is highly concentrated for the younger generations in China.
Xigua Video is a Chinese online video-sharing platform owned by ByteDance. As of June 2024, the platform has 140 million monthly active users.
Some artists and record labels who have used our services
The artist Hi Noise successfully expanded their fanbase in China to over 20,000 followers through our service in a short period of time, and the number continues to grow steadily.
The artist Ma Tiantian used our service to promote her song in China, quickly gaining 3 million streams, with thousands of listeners adding it to their collections.
The artist ISLAND THUGS used our service to promote their song on NetEase Cloud Music in China, receiving thousands of comments, and it was used almost 600,000 times on Douyin.
The record label ‘Oriental Star Music’ used our label services to create a playlist in China, successfully attracting a large number of Chinese listeners and steadily growing its audience.
WE KNOW MUSIC MARKETING INSIDE OUT
WORK WITH US TO RAISE YOUR PROFILE
FREQUENTLY
ASKED QUESTIONS
Why Do I Need Marketing in China?
China is currently one of the most exciting music markets in the world. With the country continuing to see the same double-digit growth in the recorded music sector as it has over the past several years, the explosion in popularity of electronic music and an array of other genres has led to an influx of touring artists, as well as those looking to make more money from their music and merchandise.
However, China’s legal restrictions, language barrier, and unique online culture make it a difficult place to operate, in addition to the country’s social media and music platforms that are not available elsewhere. Marketing in China requires care and experience, and a strategy distinct from what works in the rest of the world and the rest of Asia.
The Panda Sounds Difference
Panda Sounds has been operating in China for five years, making us one of the most experienced marketing agencies in the industry. We are a different breed of company – honest, hardworking, and with a creative approach to the projects we are involved with. Here is what sets Panda Sounds apart:
Real people doing real work. Nothing is automated, and we don’t copy and paste the posts that we do. Every post, yes every single post, is done manually, and optimized for readability, local customs, and engagement, no matter what language it’s in.
Transparent reporting. We don’t fake our stats, we don’t buy followers, and we do full and regular reporting for every client.
Focus on what matters. Every client is different, and requires a different approach to the market. Whether your strategy is music-focused, video heavy, or based on the artist’s personality and engagement, Panda Sounds has the tools to present it to fans.
Track & Album Promo
As the most important aspect of any artist’s career and image, music releases command our attention as marketers, and we employ a focused approach to their promotion in China.
Platform support. Editorial and features from NetEase Cloud Music, QQ Music, and others, ranging from playlists to social support and banners.
Playlist pitching. A majority of listening on China’s platforms is from UGC playlists, which are fan and influencer curated in a variety of themes and genres, getting valuable plays from users who want to hear your music.
Influencer and press placement. Giving you an extra push to reach more fans in more places.
Custom artist-led campaigns. Original artwork, video content, gifs, teasers, contests, giveaways, or other campaigns, from carried out from concept to execution.
We Get To Know You
Before we get started, we’ll take time to learn all about you and your music. Once we’ve got all the info we need to maximize your promo potential, we can get to work on your campaign.
Payment methods we accept
We currently only accept Wise or PayPal. If you need to use another payment method, please contact us.
About Us
Panda Sounds provides the best in social media and marketing services within China. We help artists, DJs, record labels, and other brands connect directly with their fanbase and expand their reach in the fastest growing music market on the planet.
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